Being in the world of small businesses can be a challenge, but nothing that a lively content marketing strategy can’t solve! Here are some tactics that will make your small business stand out like a rock star on the digital stage.
Know Your Fans Better Than Your Favorite Song
Before diving into the content stardom, get to know your audience. Research their online movements, discover what they like, and most importantly, what brings a smile to their faces. Don’t worry, you don’t need to hire a private detective; social media and data analytics are your friends.
Content Plan: Your Tour to Success
Having an editorial plan is like having a well-thought-out setlist. Which themes will make the audience applaud? How will you organize them to keep the party going? Be consistent, but don’t be afraid to improvise on the fly.
Break the Routine
Content doesn’t have to be just boring blogs. Make it a variety show! Videos, memes, gifs—whatever makes your fans want to chant your name. Variety not only keeps things exciting but also attracts different types of followers.
Evergreen Content, Like Your Favorite Song
Create evergreen content, something that never goes out of style. Think of it as that classic anthem that always sounds good. Not only will it keep your loyal fans, but it will also continue to attract new followers long after the release date.
Be the Local King or Queen
Optimize your content for local searches. Make your small business the headliner in your area. Let everyone know that your company is where the party’s at!
Local Collaborations: Your Support Band
Make friends with other local “rockstars.” Collaborate with influencers in your area or businesses that complement yours. How about a duet on social media? It will not only amplify your message but also make your small business part of the local scene.
Measure Performance: How Many Fans Do You Have in the Mosh Pit?
Use analytical tools to measure what gets your fans jumping. What content makes them move the most? On which platforms do they prefer to do the digital mosh pit? Adjust your chords accordingly.