Have you heard about Microsoft’s new move? A few months ago they launched Microsoft Clarity, a tool that gives you the superpower of spying (in a good way) on users browsing your website! 🚀
Free and easy to analyze web traffic!
Best of all, this tool doesn’t cost you a single euro. Yes, you read that right, it’s completely free! And don’t worry if you weren’t a master of web analytics; implementation is as easy as making toast. In a few minutes, you can be exploring the innards of your website without hiring a technology guru. Oh, and for all those concerned about privacy, relax! Microsoft Clarity complies with all GDPR and CCPA rules. In addition, it is built on open code, because there are no secrets here.
Analysis for all.
Don’t be fooled, this is not just for large corporations. If you have a blog, a website, or just accept online payments, you can join the party too! Microsoft Clarity does not discriminate by size; Any business that collects data can take advantage of this tool to better understand its users. And the best thing, it doesn’t matter if your page is visited by two or two million, Microsoft Clarity doesn’t judge by traffic! Plus, installing it won’t make your page load slower than a hungover turtle.
What does Microsoft Clarity do?
Now that you’re curious, let’s see what this tool can really do:
Heat Maps 🌡️
Imagine having a map that tells you where users pay the most attention on your page. Well that’s a heat map! With Microsoft Clarity, you can see the hottest areas of your site in minutes. And no, we are not talking about the ones with the most sun; We are referring to the ones that attract the most attention. This helps you understand how your users navigate and even detect possible errors on your website. And of course, knowing where to put that much-desired advertising!
Session Recordings 🎥
Wondering what your visitors are really doing on your page? With Clarity, you can see everything! This feature allows you to record user sessions, as if you were a film director watching his actors. You can see clicks, mouse movements and even find out where they get stuck. Great for analyzing new design releases, feature rollouts, or simply figuring out why those people aren’t converting!
How does Microsoft Clarity work?
First, you need to go to the Microsoft Clarity website and log in with your Microsoft or Google account. If you don’t have one, don’t worry, you can create one in a snap! Then, you organize your experiments into projects, one for each website you want to analyze. The installation is nothing out of this world; you just have to paste a code in the <head> part of the source code. After that, you enter the dashboard, which is like your command center, with important metrics and tables that will tell you everything you need to know about your users.
Microsoft Clarity vs. Google Analytics: a friendly duel
Although some people see them as rivals, in reality they are like two best friends who complement each other. While Google Analytics is the guru of traffic and e-commerce analytics, Microsoft Clarity focuses on giving you a modern, visual view of the user experience. They’re both free, they’re both great, and yes, you can use them together!
So, what do you think of this new tool from Microsoft?